Working for digital marketing means advertising products or services through different online channels. You may specialise in social media or search engine optimisation (SEO) and implement strategies that allow websites to rank highly in Google searches and attract more users.
Collaboration skills are necessary since the role is often an interdisciplinary one. You could be working on projects with designers, copywriters, or animators. You may also be required to research your client’s competitors in order to understand what advertising methods are most effective for their business. Your job will likely involve making plans for campaigns, consulting with clients, researching potential new methods of digital marketing and monitoring the effectiveness of the current strategies to ensure they’re delivering good value for money.
You may be working on short-term contracts with business owners that require assistance in the development of their brand or develop advertising campaigns. You could also be responsible for longer-term projects for an agency for marketing. You can create and monitor their social media presence, or oversee their website analytics.
You’ll be well-suited to a career in digital marketing if are empathetic, and can put yourself in the shoes of your customers in order to understand their needs, wants, and challenges. Digital marketing is ever-changing and requires you to be able to adapt and learn. As you gain knowledge, you could decide to become a digital marketing manager, or even pursue a leadership job.
