The Difference Between Resellers and Retailers

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Many people have used the reselling model to earn money, whether they are buying and selling video games at garage sale or sourcing products online. But if you’re looking for more than just the opportunity to earn a quick profit, retailing may be a better option.

A retailer purchases goods from a wholesaler or distributor and then sells them to the end customer, usually at more than the initial price. This can be done via marketplaces online like eBay or Amazon as well as through traditional brick-and-mortar shops. Retailers often offer unique value-added products, including customization and technical support.

Resellers buy products, resell them at a discount to the buyer and typically, they sell the product at less than the original price. Resellers can be found in every industry and are not always so customer-centric as retailers. They may also rebrand or repackage products with private labels and sell them directly to retailers or to consumers.

Resellers are more focused on reselling products to other businesses rather than retailers. This can be particularly beneficial for businesses that have the resources to invest in purchasing large quantities of products. Retailers are able to provide an array of items and services in one location, whereas resellers typically focus on reselling particular products to customers.

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